NFTs, or Non-Fungible Tokens, are the new kids on the blockchain. Unlike traditional digital assets such as video games, art or songs that can be duplicated or traded, NFTs are one-of-a-kind virtual tokens. Their value is based on utility, or special privileges and access that are derived from their unique identifier. This is what makes NFTs so special and what gives them their intrinsic value that can’t be copied or replicated. It’s also what attracts people to the space and makes them want to collect, invest or own them.
Nft utility gives a unique edge to virtual goods, attracting buyers with perks that aren’t available anywhere else in the world. This can include exclusive event entry or membership, access to a private community or premium content. In addition, tying NFTs to physical goods like wearables, limited edition artwork or even game items can make them more attractive to users.
One of the most innovative forms of NFT utility is granting voting rights to the owners of the tokens. This is similar to Decentralized Autonomous Organizations (DAO), a form of blockchain governance that enables NFT holders to vote on measures and strategy for an entity. However, NFTs with this form of utility do not give voting power to all NFT holders, only a small percentage based on the number of the specific tokens they own.
Another form of NFT utility involves giving a specific set of rights to the owners of the tokens, such as voting in a particular election. This can also be called DAO voting and is a great way to create engagement for users in a community. This type of NFT utility can be used for everything from deciding on future releases to a brand’s social media strategies.
When NFTs are given governing powers, they become part of a collaborative community that works together to develop a protocol or product. The community that governs these types of NFTs can be completely peer-to-peer or it can be made up of stakeholders who have a share in the company. The latter can either grant a full share of decision-making authority to NFT holders or limit it to certain issues, reflecting a hybridized trade-off in administration.
Inspiring confidence and driving FOMO among the user base is crucial to long-term success ofNFT collections. Without a solid ecosystem of utilities, NFTs can quickly fall flat and lose their value as a digital collectible. The most successful NFTs are able to combine digital and physical perks to drive user engagement, and build a vibrant community of fans that will stick around for the long haul.