Live broadcasts, streams, broadcasts, and online interviews are the new must-have for every business that wants to be trending, get traffic, and have loyal customers. Marketing agencies, freelancers, and digital professionals were among the first to include this activity in their arsenal. In this article, we’ll look at what a video streaming app is, why a business needs a video streaming app, and how to develop this type of software.
What is a video streaming app?
A video streaming app is an online streaming software. Streaming media includes music, video, and information that a user receives continuously from a streaming provider. A large part of the streaming market belongs to the segment of cybersports, where gamers show how they play games online. Streamers are also referred to as authors of video blogs in the genre of music, cooking, travel, unpacking, and other areas.
Why does a business need a video streaming app?
The global market for live streaming is expanding very rapidly. It’s expected to exceed $184.3 billion in revenue by 2027. Of course, you need a piece of that pie, too. In addition to all the resulting perks in the form of new customers, website traffic, and subscribers, you can make money right during your live broadcasts.
- Native on-air sales. Show the product during the broadcast, name the prices, discuss the quality, and show the product in action. It works with services, too.
- Sponsorships, partnerships. Don’t forget that you can always make money by advertising someone or something during a broadcast. Yes, such partnerships are offered not only to popular bloggers but also to companies.
Moreover, potential broadcasts via video streaming app might include:
- An announcement of an upcoming event or review of events from your business area;
- A behind-the-scenes look at how the brand works;
- Interviews with company employees;
- An overview of projects;
- A guide on how to use your product;
- Online training;
- Announcement of updates and discounts;
- Business stories, successes, and failures;
- Joint broadcasts with colleagues;
- Webinars and guest interviews;
- Smart TV app;
- Production, store, or office tours.
How does video streaming app development work?
In order to create a video streaming app, there are several mandatory steps to follow. Let’s look at each of them in more detail.
At this stage of video streaming app development, your technology partner will consider your idea, as well as analyze the target audience and other necessary data. You will then receive a detailed further plan of action.
The point of this stage of video streaming app development is to create the look and feel of the software. Moreover, here we work out the logic of interaction between the elements of your streaming app.
This is where the code is brought to life. The developers create the front end and back end of the video streaming app.
Then the video streaming app is released and integrated into your business processes.
Even after the video streaming app is out and running, the work doesn’t end. You need to make sure everything is running smoothly, as well as install updates when necessary.
How much does it cost to develop a video streaming app?
The cost of building a video streaming app depends on the scale of the project and the cost of specialists’ services. For example, its cost can range from $63,000 to $180,000 and above.
However, the cost can be significantly reduced. To do this, you need to contact professionals not from the U.S. or Western Europe, but from Eastern Europe. In this case, the cost of a video streaming app can be almost halved.
Videos, streamers, and millions of audiences ready to watch non-stop are our new reality. People have become lazy to read the information on blogs and social networks when they can connect to an online broadcast and see everything for themselves. It is time to start using this in your business to keep up with your competitors. Maybe, in your niche, you will be a leader. Contact Perfsol now, and we’ll make sure you do.