As you know that creating high-quality content is a time-consuming task.
Mainly, for a small travel business, it would be a tedious task. And for their marketing strategy, content plays a key role.
Do you also own a travel business?
Be it an excellent travel vlog or a blog post containing unique insights into destinations, when you have a killer content strategy, you would be able to build a strong reputation among the potential customers.
However, as I said before, to continuously create and distribute high-quality content, you need to spend a lot of time as it is a highly time-consuming task.
When you learn how to repurpose your content, it can help you enhance the influence of everything you create.
Content repurposing is an approach where you edit, update, or adapt existing content to create something new and exciting, generally in a new format or for a different channel.
This helps the business owners to have a constant flow of content in a highly efficient way.
For instance, you could take a long blog content about a destination and then create a series of social media posts concerning the critical points from the blog.
Furthermore, you can even edit the text to use in your email marketing campaign.
Being into the travel business, content is the critical approach to growing your prospects’ base. It helps you to stay ahead of your competitors.
Now, let us see how you could repurpose the content.
Ways to repurpose content
Now that we have seen what content repurposing means, let us look at how to execute this for a travel business.
Ues your blogs’ content to creating an email newsletter
As you might know, email newsletters are great ways to engage your audience and encourage the potential audience to become your loyal customers.
You could use an email search engine such as GetEmail.io to find the email addresses of your target audience.
What is an email search engine?
An email search engine helps you to locate the correct email addresses of people across the globe.
With GetEmail.io, all you need to do is enter the name of the person and their business domain name.
Once you have your email list ready, you could send the newsletters and engage with them.
Refresh your existing content
Identify the piece of content that has not been performing well and see where you could improve it.
For instance, if a blog initially gained a lot of traffic but with time, the engagement dropped, you could make a little bit of change to it and make sure that every blog on your website remains valuable.
Republishing the old content
One of the other ways to repurpose your older content is to republish it.
This approach would be practical only if the content you are republishing is pretty old so that your audience won’t recognize it when you republish it.
Use texts from blog posts to create content.
It is relatively more straightforward to create a new post entirely from the existing pieces of content.
Though you are not supposed to copy and paste the content as it is exactly, you could use it thoughtfully to create new posts such as social media posts, use the text in the old blog posts for an image caption, use quotes in emails, etc.
Create eBooks by compiling multiple blog posts
Long-form content pieces and ebooks are often the most time-consuming posts to create, and it’s worth the time.
Suppose you have blogs for your travel business; it is more likely that all your blogs focus on similar themes.
The best way to create a new, longer piece of content is to locate the blog posts that could work thematically and then compile them in proper order, ensuring that the entire content is meaningful and has continuity.
Produce video scripts out of written content
The most effective form of content to engage with your audience is the videos, especially when it comes to the travel industry.
Use your existing content to produce videos.
As you saw in this article, there are many ways to repurpose your content.
You must keep looking at your content as the springboard for several other contents.